Rebranding website redesign and illustrations for one of the most underrated hidden gems of Toronto!
Right on Bloor Street, Rustle & Still was once bursting with life on the inside, but the exterior and supporting branding elements did not reflect that. Additionally, their beans did NOT receive the glory they deserve.
GOALS:
- Rethink the cafe's branding and exterior
- Create a solution to make their coffee beans more accessible
- Increase their offerings as a brand
SOLUTION:
- The branding was revamped to reflect the tone of voice that was initially intended: Firndly, vibrant, casual and fresh.
- We co-created an e-commerce website for a coffee subscription service with both pick-up and delivery options and increased the variety of flavours, making their beans accessible to a wider audience.
- Rebranding also meant more merch!
As a part of the e-commerce website design, I had also designed a quiz that would help people pick the kind of coffee they would potentially like.
