Exhibition design

Nelvana

2022

Exhibition design for the tradeshow booth of a veteran animation studio in Toronto.

CLIENT
Nelvana
MY ROLE
Designer, Visualizer
PROJECT Timeline
2 weeks
PARTNERS

Paul Teilos, Corus Entertainment
Michael Trappe, Corus Entertainment

IMPACT
about

The brand as a booth

During my Design Management internship at Nelvana, my background in experiential design, environmental graphics, and architecture led to me being assigned a tradeshow booth redesign.

The booth was designed to cater to both B2B and B2C requirements, optimising flow and spatial design. I also included visuals from their top animated shows, balancing creative freedom with brand guidelines and structural constraints like pre-set lighting.

The initial concepts were inspired by the following:

  • Action figurine packaging
  • Hockey- The spirit of Canada
  • Icy elements- Cubes and icy blue LED strips, for the polar bear that is in their logo

Conceptual sketch

Project context
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