YoKa is a collaborative fitness and wellness platform that brings the benefits of ancient martial arts such as Kalaripayattu to the world’, in an attempt to keep the arts from dying.
My major project for the Design Management program that I had enrolled in at George Brown College from 2021-2022 involved the proposal of an online platform called YoKa (Yoga + Kalari, Kalari being an ancient Indian martial art form that is said to be the best in the world). For the project, positioned ourselves as Design Managers for the product that we came up with. This project is very close to my heart as I was awarded the 'Best Design Management Process' at the Year End Show of the School Of Design, GBC.
YoKa is a hybrid and collaborative app that offers an ancient martial art practice such as Kalari in a contemporary and user friendly format, designed to keep the art form and its practitioners alive, while keeping these art forms from dying out facing the decline that they are facing in terms of the practitioners. YoKa uplifts Kalaripayattu and other regional art forms by making them available to a global stage, eliminating the geographical and awareness barriers that these art forms once faced.
"Indian martial art practitioners need a way to create and maintain awareness of these art forms because the number of practitioners are declining annually by 30% world wide."
Based on the information above, I formulated a Business Case for YoKa, that consisted of:
EXECUTIVE SUMMARY, BUSINESS OVERVIEW, KEY PERFORMANCE INDICATORS, MARKETPLACE OPPORTUNITIES , BUSINESS MODEL, COST STRUCTURE, PROJECT TIMELINE & WORK BREAKDOWN STRUCTURE, THE CONCEPT
After approval of the Business Case by the client, I moved on to formulating the Creative Brief to give to my hypothetical team:
EXECUTIVE SUMMARY, INSIGHTS, DESIGN PROJECT OBJECTIVES, SCOPE OF WORK & PROJECT PLAN
DESIGN MANAGEMENT PROGRESS REPORT
