A classy and minimal logo for a luxury lighting consultant (soon to be expanding with other products) based in India.
The aforementioned keywords were the highlight of the brief given. This is currently a luxury lighting consultancy , but will also expand to a lot more product involved in home décor.
The challenge with this project was that the logo was to be abstract, but not too much. It should contain some figurative elements pertaining to the industry or the name, so it could be perceived clearly by the target audience. The existing clientele was mainly Architects, Interior Designers, Builders, Luxury retailers, Philanthropists and Entrepreneurs with high income businesses.
On discussing with the client, we agreed upon using the letters W and B in an abstract technical drawing style to depict both the name and the industry, without very apparently tying to down to a specific product. The inspiration of the logo form came from lighting.
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