Brand Design

Tangra Table

2024

Tangra Table is a cloud kitchen based in Chennai, India that brings a fusion of Indian and Chinese cuisine to homes all around the city.

Client

Tangra Table

MY ROLE

Brand designer, nomenclaturist

PROJECT Timeline

2 weeks

POSITION & COMPANY

Freelance project

PROJECT DELIVERABLES

Brand name, branding, creative direction, packaging design, brand guide

From Tangra to Chennai, with love.

Tangra is a town in Kolkata, India that pioneered Indo-Chinese usion cuisine in the 1900s. Inspired by the vibrant cuisine, the founder set out on a mission to being the taste of Tangra to his hometown, in Chennai.

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Keywords:

Fun | Vibrant | Maximalist | Indian Chinese fusion

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Conceptual Development

Elements common to both cultures: Lotus, Lantern, Tassels

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Tangra Table

From Tangra to Chennai, with love.

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Keywords:

Conceptual Development

The Final Product

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